Lastmile logistics
In an industry historically dominated by men, YomYom proudly unveils its groundbreaking project, Call a Queen. This initiative aims to challenge the prevailing narrative that logistics businesses are exclusively for men, pushing back against the notion that women’s roles are confined to the kitchen. With funding from the Ghana Climate Innovation Center (GCIC), YomYom has acquired solar-powered e-bikes, further emphasizing its commitment to sustainable practices.
Highlighting YomYom’s Commitment to Equality
YomYom firmly believes in equal opportunities for all, irrespective of gender. The Call a Queen project is a testament to this commitment, actively encouraging and supporting female riders to excel in the logistics industry. By providing a platform for women to showcase their skills and contribute to the delivery ecosystem, YomYom is breaking down barriers and fostering a more inclusive work environment.
Empowering Female Riders
Call a Queen aims to create a safe and supportive space for female riders within YomYom. Through comprehensive training programs, mentorship opportunities, and ongoing support, YomYom ensures its female riders have the necessary skills and resources to thrive in their roles. By offering equal opportunities for career growth and advancement, YomYom is actively challenging gender stereotypes and promoting gender equality in the logistics sector.
Changing the Narrative
YomYom’s Call a Queen project seeks to alter the perception that logistics businesses are exclusively for men. By highlighting the achievements and success stories of its female riders, YomYom aims to inspire other women to consider careers in the logistics industry. Through targeted marketing campaigns and community outreach programs, YomYom is actively challenging societal norms and encouraging women to break free from traditional gender roles.
YomYom’s Call a Queen project represents a significant step toward a more inclusive and diverse logistics industry. By empowering female riders and challenging gender stereotypes, YomYom is leading the way in creating equal opportunities for all. Through this initiative, YomYom aims to inspire women to pursue careers in logistics and redefine the narrative surrounding gender roles in the industry. Together, we can build a future where logistics businesses are truly inclusive, and women are recognized for their invaluable contributions. Watch the launch video and join us in celebrating empowerment and breaking barriers ! https://youtu.be/bhJF0tQgIXM]