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Blog Post
Lastmile logistics

How YomYom is Empowering Small Business Owners: The Inspiring Story of Hajia Nimatu

October 23, 2023


Meet Hajia Nimatu, a resilient and ambitious entrepreneur whose journey in the bustling Tamale-Aboabo market transformed when she crossed paths with YomYom Logistics. This narrative delves into the incredible impact YomYom had on Hajia Nimatu’s life, from increased revenue and improved logistics solutions to overcoming post-harvest losses.

A Dream of Resilience – fueled by a passion for agriculture, ventured into the challenging world of vegetable sales, dreaming of building a prosperous business. However, she grappled with issues such as post-harvest losses and the absence of reliable transportation from rural areas to the city markets.

YomYom’s Intervention – A Turning Point Recognizing the potential in Hajia Nimatu’s enterprise, YomYom introduced her to their seamless cargo delivery services, revolutionizing her business. YomYom’s efficient and punctual transportation enabled her produce to reach urban markets in pristine condition, minimizing losses and maximizing profits.

A Financial Triumph – The partnership with YomYom significantly amplified Hajia Nimatu’s earnings. YomYom provided her with an affordable and reliable transportation network, linking her to villages like Tarikpa and beyond. With her products reaching a broader customer base, her sales surged, fostering financial stability. This newfound success empowered her to expand her business and provide for her family’s needs.

Breaking the Cycle of Debt – Hajia Nimatu had initially taken loans to establish and sustain her business, leading to a significant financial burden. With YomYom’s support, she witnessed a surge in profits, enabling her to repay her loans and break free from the cycle of debt. This newfound financial freedom allowed her to concentrate on expanding her business and securing a brighter future for herself and her community.

Hajia Nimatu’s inspiring journey from a determined dreamer to a successful business owner stands as a testament to YomYom’s transformative impact. Through their reliable cargo delivery services, YomYom not only enhanced her revenue and resolved post-harvest losses but also provided accessible logistics solutions and facilitated her debt repayment. Today, Hajia Nimatu serves as a beacon of inspiration, symbolizing the power of perseverance, hard work, and the support of a reliable logistics partner like YomYom.

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